Frequently Asked Questions

To ensure your safety, and based on guidance from the CDC and other government agencies, our walk-in exhibition will operate with enhanced safety measures including:

• Touchless hand sanitization stations placed throughout the venue

• Contactless payment encouraged throughout the venue

• Enhanced, regular cleaning throughout the day on each floor

• Contact tracing for all staff and guests

We will continue to closely monitor the situation daily, and adjust our safety measures accordingly, in readiness for our opening.

Thanks for your patience and understanding during these challenging times.

The name on your tickets is for buyer & COVID tracing info only and thus there is no change of name required on tickets. Anyone who has access to the tickets can use them. The buyer is responsible for tracking COVID-19 information within their party.

If you have purchased tickets to Immersive Van Gogh directly through our website, but have not yet received your tickets, you can use the "Ticket Resend" tool found HERE!

If the “Ticket Resend” tool was not able to find your order, your original order email may have a typo in it. Please contact the box office to have this rectified.

TAKE NOTE: Please check your spam/junk folder before contacting the box office.

Please contact us at [email protected] to upgrade your tickets prior to arrival.

Unfortunately, we cannot downgrade tickets and we don’t know why you would want to!

CHANGE OF DATE REQUESTS: To change your ticket dates, please visit https://myorder.immersivevangogh.com/change_date  Subject to availability and must be requested a minimum of 24hrs prior to your scheduled attendance.

Please note there is a $4.99 rescheduling fee per VIP & Premium ticket, and a $9.99 rescheduling fee per Basic ticket.

Exhibit opens 15 minutes before the first entry time of the day and closes 15 minutes after the last entry time of the day.  For entry time please see the ticketing calendar when you click BUY TICKETS

From creators of the blockbuster show in Paris seen by over 2 million visitors and still wowing crowds in Toronto, the premiere of the Immersive Van Gogh Exhibit will bring the art of Vincent to life in Madison.

Experience art like never before – lose yourself in 300,000 cubic feet of flawless projections animating Vincent van Gogh’s oeuvre. Wander through entrancing, moving images that highlight brushstrokes, detail, and color – truly illuminating the mind of the genius.

You will be immersed in Van Gogh’s works – from his sunny landscapes and night scenes to his portraits and still life paintings. The installation includes the Mangeurs de pommes de terre (The Potato Eaters, 1885), the Nuit étoilée (Starry Night, 1889), Les Tournesols (Sunflowers, 1888), and La Chambre à coucher (The Bedroom, 1889), and so much more.

Experience the organic landscapes of Van Gogh’s imagination, and journey through his brilliance and madness.

Astonishing in scale and breathtakingly imaginative, you will experience Van Gogh’s art in a completely new and unforgettable way.

The exhibit is designed and conceived by Massimiliano Siccardi, with soundtrack by Luca Longobardi, both of whom pioneered immersive digital art experiences in France.
This exhibition contains sequences of bright flashing lights which may affect visitors who are susceptible to photosensitive epilepsy, as well as others who are sensitive to moving lights. Viewer discretion is advised.

We encourage you to leave valuables, large bags, and other personal belongings at home. For the safety of our visitors and the collection, all bags entering or leaving the exhibit, including purses, are subject to inspection. Backpacks and duffle bags are not permitted in the exhibit. Patrons entering with such items will be required to check their bags at coat check for a fee. Prohibited:

• Backpacks and duffle bags
• Paints and aerosols
• Indelible markers
• Weapons of any type
• Outside food and beverages (including alcohol)
• Food of any type is not permitted in the gallery
• Any item deemed by exhibit security or venue management to be inappropriate
• Bikes, helmets, skateboards, Heelys, rollerblades, and non-mobility aid scooters are not permitted
• Camping chairs
• Tripods

Bag check is available at the venue, at $1 per item. Please note that large bags/luggage are not permitted inside the gallery, as per our terms and conditions. These items will need to be checked.

Permissible:

• Walkers, mobility scooters, and other mobility aids
• Strollers
• Service animals - For non-traditional service animals please contact the exhibition before your visit.

Immersive Van Gogh reserves the right to amend the above restrictions without notice. If you are unsure about an item you are bringing with you, please contact us at [email protected] for more information.

Making its mark in the heart of Madison

Renowned for transforming venues into unforgettable art experiences, the Immersive Van Gogh Exhibit strives to highlight the unique architecture of its spaces while integrating influences from its history and community. Get ready to be transported the second you step inside.

Location:

The Immersive Van Gogh Madison Exhibit will take place at Greenway Station (DSW Space), 1651 Deming Way, Space C-140 Middleton, WI 53562

This relates to pricing differences depending on date and time selected.

Peak times are generally Thursday and Friday after 5 PM, all day Saturday, and Sunday until 7 PM.

Off-Peak times are generally all day Monday and Tuesday, Wednesday, Thursday and Friday before 5 PM, and Sunday after 7 PM.

Prime times are generally Friday at 7 PM, Saturday at 2 PM and 3 PM, and Sunday at 2 PM.

A group discount of 20% is available for groups of 10 and more. Please visit our group ticket page for pricing and availability.

For groups larger than 50 people please email us at [email protected].

Discount amount will be applied at checkout.

There are no refunds of tickets for the exhibit.

Tickets are available online and directly at the box office on the day of the exhibit (subject to availability).

VIP Tickets Include

Priority access and admission
Cushion rental
Limited edition poster
VIP souvenir laminate
$10 voucher to use at the venue gift store on the day of attendance*
Flexibility to arrive +/- one hour of your time - subject to public opening hours

*Terms for the $10 voucher:

Redeemable at venue store only on day of attendance
Maximum 1 voucher per transaction
Valid for 1 time use only – no change given
Can be used as full or part payment for items
Not available with any other offer
Gift card has no monetary value

Premium Tickets Include
Van Gogh cushion rental
Limited edition poster
Flexibility to arrive +/- one hour of your time - subject to public opening hours

Basic Tickets Include
Standard admission
Strict arrival window of 20 minutes within your scheduled attendance start time.

Child Tickets Include
Admission ages 6 - 16
No change of date fees
Must be accompanied by an adult ticket
Children age 5 and under do not require a ticket

The exhibit does have loud music and ear protection, especially for children, is advised. Earplugs are available at the gallery.

For further clarification, please read our terms and conditions.

Peak
VIP - $89.99
Premium - $54.99
Basic - $39.99
Child - $34.99

Off-Peak
VIP - $74.99
Premium- $49.99
Basic- $34.99
Child - $29.99

Prime
VIP - $99.99
Premium - $59.99
Basic - $44.99
Child - $34.99

All tickets are subject to a service fee of $6.99 on top of the above prices, as per our terms and conditions.

Ticket prices are subject to change.